waffle house
waffle house isn't anything fancy, but it is simple and sincere. it's just regular folk serving regular folk 24/7, 365, which makes everyone a regular.
ooh
instagram takeover
waffle house doesn't use computers to ring up orders, so they could probably use a young regular’s help on the social media front.
in-store
house rules
each establishment’s employees get to post up their own house rules at the front door so guests know whose house they've entered.
crew cards
guests can get to know their cook and wait staff with baseball trading cards
placed at every table.
menu translator
the staff talks in code to get food out fast. now guests can feel in-the-know by incorporating the code into their orders.
loyalty program
loyalty rewarded, members can flash their regular card for free meals and priority seating every now and again.
regular of the month
to show equal appreciation for customers as employees, the most frequent regular gets a spot on the wall and a limited-time menu feature.
merch
Made with Matt Cavallo
All | Country Music Hall of Fame | Thursday Boot Company | Hallmark Alzheimer's Association | Waffle House | Zillow